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GIATA DRIVE

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Who We Are

We automate the distribution of a hotel’s content to every OTA and wholesaler, saving your team time and increasing bookings

Who GIATA is         

Since 1996 we have been delivering hotel images, amenities and descriptions to all 11,500 travel agencies, OTAs and tour operators in Germany, Austria and Switzerland (99% market share). On top we reach an additional 9,000 international OTAs and travel agencies in over 70 countries worldwide.

How GIATA helps

While using our platform, you only need to upload images and change property descriptions once for all OTAs and third-party distributors, allowing you to update in total over 20.000 distribution channels, online and offline. We’ll also automatically translate your text into over 25 languages to open new markets for your hotel.

Why GIATA DRIVE

A picture is worth a thousand bookings. Simply plug into our platform the images that will best sell your hotel and the most up-to-date descriptions, then we’ll automatically distribute it all to every third-party channel.

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Our process to distribute your hotel content

GIATA Drive is a central platform that enables your hotel images and content to be globally distributed in 25 languages. With this tailored solution, you can reduce costs by managing all your data in one place and convert more traffic into hotel reservations.
GIATA has a network with more than 20,000 direct partners in over 80 countries, including well-known tour operators, travel agencies, OTAs, meta-crawlers, bed banks and DMCs. Google has also been receiving our data since 2018, which increases your global visibility many times over by transferring COVID-19 hygiene information directly to your business profile, along with hotel images and data.
Using the GIATA Open Content Link, you can share your hotel data (including images and hygiene information) with all the 80,000 OTAs, tour operators, travel agencies, bed banks and DMCs which are not yet linked to GIATA. The data is available as a website (HTML), XML, JSON and ZIP and can also be integrated into your own website.
Based on your facts, GIATA creates hotel descriptions in 25 languages.
Update your images and amenities with just two clicks.
GIATA Drive is a central platform that enables your hotel images and content to be globally distributed in 25 languages. With this tailored solution, you can reduce costs by managing all your data in one place and convert more traffic into hotel reservations.
GIATA has a network with more than 20,000 direct partners in over 80 countries, including well-known tour operators, travel agencies, OTAs, meta-crawlers, bed banks and DMCs. Google has also been receiving our data since 2018, which increases your global visibility many times over by transferring COVID-19 hygiene information directly to your business profile, along with hotel images and data.
Using the GIATA Open Content Link, you can share your hotel data (including images and hygiene information) with all the 80,000 OTAs, tour operators, travel agencies, bed banks and DMCs which are not yet linked to GIATA. The data is available as a website (HTML), XML, JSON and ZIP and can also be integrated into your own website.
Based on your facts, GIATA creates hotel descriptions in 25 languages.
Update your images and amenities with just two clicks.

With whom does GIATA share your content?

GIATA shares your hotel information, including images, amenities and descriptions with a fast-growing number of German tour operators and over 10,000 of their travel agency partners, as well as with countless international travel sites, OTAs, bed banks, GDSs, etc. The content reaches 20,000 B2B and B2C points of sale in total. The number of distribution channels is constantly growing and currently comprises the brands listed below.

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How GIATA DRIVE Works

Drag and drop images onto our cloud-based platform.
Plug in captions and select image categories, including each room type.
Choose all facilities and services that apply, including COVID-19 safety measures.
Get an instant benchmark of how your hotel’s content ranks in a summary dashboard.
Drill down to look at how you are listed on individual travel distributors.
Review a full list of all channels that are selling your guest rooms.
Evaluate your hotel’s content against specific competitors of your choice.

Press

31 March 2025

GIATA and Stayntouch enter into a strategic partnership, supporting hotels in Europe and the USA 

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27 March 2025

New GIATA and BeCause Partnership Makes It Easier for Travel Companies to Promote Sustainable Stays

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18 March 2025

Vincci Hoteles Partners with GIATA to Ensure Consistent & Accurate Content Distribution, Boosting Online Visibility for 37 Properties

Read whole article

Worldwide Travel Distribution

30%

You are here

70%

Unlock the rest* with GIATA DRIVE

* Bedbanks, Airlines, Wholesalers, Tour Operators, Other OTAs

While most revenue managers and marketing teams focus on keeping the top two to four OTAs up-to-date, these channels only represent approximately 30% of the global travel distribution market. Let us handle the other 70%, with automatic translations into over 25 supported languages.

One Extranet for Multiple Channels

Before Without
After
Alexander Beach Hotel & Village on with 100% more images
Before Without
After
B&B Hotel Berlin Charlottenburg on with 88% more images and in 25 languages!
Before Without
After
Best Western Plus Hotel Alpenhof on with 120% more images and distribution of official stars
Before Without
After
Tabaiba Princess on with 328% more images
Before Without
After
Cyprotel Faliraki on with 300% more images and 45% more facilities
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Test another hotel

All scores are based on the uploaded data in GIATA DRIVE and are compared with hotels in your destination

Image Score

Number and quality of images of your hotel
Your hotel Avg. hotel Top hotel

Fact Score

Number of amenities (pool, tennis court,…) and descriptions
Your hotel Avg. hotel Top hotel

Distribution Score

Number of channels distributing your hotel
Your hotel Avg. hotel Top hotel

Tour Operator Score

Number of tour operators distributing your hotel
Your hotel Avg. hotel Top hotel

You can do better!

Your is significantly below average! Contact us for tips to improve your score!

Check out the new GIATA DRIVE Dashboard and view all your scoring on hundreds of channels.

You can do better!

Your are significantly below average! Contact us for tips to improve your score!

Check out the new GIATA DRIVE Dashboard and view all your scoring on hundreds of channels.

Not bad, but you will do better!

Contact us for tips to get ahead of your competitors!

Check out the new GIATA DRIVE Dashboard and view all your scoring on hundreds of channels.

Not bad, but you will do better!

Contact us to make sure that your content is available in over 25 languages!

Check out the new GIATA DRIVE Dashboard and view all your scoring on hundreds of channels.

Congratulations – you’re doing a great job!

Don’t forget to regularly come by and add new images, update facilities and check your performance within your destination. This will ensure your best online visibility and anticipate guest complaints due to false information.

starting from $34 / month

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Cost Benefits with GIATA DRIVE

Hotel City Country Destination

30%

more bookings*

50%

lower costs

100%

transparency
* by automatically expanding your distribution network into more than 20,000 channels

Calculate the Benefits for Your Hotel in 3 Seconds

How our calculation is being done

Return On Investment (ROI) = Your hotel’s advantage when using GIATA DRIVE compared to the time spent on manual hotel content updates and repetitive work.

Calculation:
€ Cost savings / € GIATA DRIVE FEE = + % ROI Calculation:
€ Cost savings / € GIATA DRIVE FEE = + 400% ROI

How our calculation is being done

The number of recommended hours required per month for manual content updates (or required workdays for hotel chains).

Method:
GIATA internal research with over 1,000 hoteliers involved. Not all hotels will actually use this much time (due to staff on furlough, a general lack of human resources, priorities, expertise, etc.), but this is the minimum recommended for good online hotel content to reduce dependency on a few large OTAs and truly diversify distribution.

GIATA is linked to more than 20,000 online channels in 74 countries (and growing).This calculation comes from Cornell University (one of the best hospitality schools in the world), which named it the hotel “billboard effect”. Our tool applies this study’s notable findings and makes them accessible to any hotel without the need for technical or IT knowledge! For more information, please click here.

For instance, if you have 1,000 bookings a month, all booking channels combined, then this percentage will add to your existing bookings as additional potential online bookings due to your hotel’s increased booking channel presence on up to 20,000 OTAs and other travel channels via GIATA DRIVE.

Suppose this percentage is 25%, then your new online bookings potential is 1,250! That is 250 more online bookings per month than normal!

Your Hotel Type

Number of Rooms

1500

Your number of properties

250

Your Savings and Benefits

? € x hoursstaff costs per hourRecommended number of hours per month for manual hotel content updates. Optional: please adapt your staff costs per hour.
€ / month
Labour Costs
per month

-

€ / month
GIATA's
monthly fee

=

€ / month
Monthly
cost reduction

Your Savings and Benefits

? € x workdaysstaff costs per hourRecommended number of hours per month for manual hotel content updates. Optional: please adapt your staff costs per hour.
€ / month
Labour Costs
per month

-

€ / month
GIATA's
monthly fee

=

€ / month
Monthly
cost reduction
?+% more bookings
Potential additional online revenue after distribution to over 20,000 online channels
?+% ROI
Cost Return-On Investment when
using GIATA DRIVE
€ / year
Cost reduction per year
when using GIATA DRIVE
?+20.40% more bookings
Curious how much more online revenue your hotel chain can generate? Contact us for a personalised quote.
?+% ROI
Cost Return-On Investment when
using GIATA DRIVE
€ / year
Cost reduction per year
when using GIATA DRIVE
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See Who Sells You Across the World

Banyan Tree Dubai

170

Channels

297

Offer Codes
For an individual hotel For a hotel chain
Book DRIVE now

Hotel City Country Destination
Use GIATA DRIVE to view all

GIATA ID:

Channels
Offer Codes
Product code Hotel name Rating City Country

Banyan Tree Dubai

170

Channels

297

Offer Codes
For an individual hotel For a hotel chain
Book DRIVE now

Testimonials

„GIATA Drive is the ideal solution to standardise our hotel content worldwide and helps RIXOS Hotels stay ahead of the competition. It offers our guests the possibility to find the perfect RIXOS hotel for their stay, quickly and easily.”
Yasemin Leylek Ozturk | Marketing Manager RIXOS Hotels
View This Hotel's GIATA Content
„bluegr Hotels & Resorts now has much higher and more effective representation on diverse distribution channels. GIATA Drive is the perfect hotel software that enables us to save cost by managing all data and convert more traffic toward hotel reservations.”
Gina Mamidaki | Owner bluegr Hotels & Resorts
View This Hotel's GIATA Content
„Thanks to GIATA Drive, Adiwana Hotels & Resorts sees online reservations from additional distribution channels in new markets, allowing our 16 hotels to successfully diversify and grow their online distribution.”
Suwamana Wahyu Putra | COO Adiwana Hotels & Resorts
„GIATA Drive has greatly enhanced the way we control and distribute our hotel content in all channels at all times. The partnership with GIATA gives a powerful new way to improve not only our online visibility, but also the brand experience for our guests.”
Andy Tanti | Director of Sales AX Hotels
View This Hotel's GIATA Content
„We have chosen GIATA's hotel solution to ensure our online visibility is competitive in all channels at all times. The better and more consistent our hotel content, the higher our long-term revenue and the happier our guests are.”
Petra Weindl | Director of Sales Ring Hotels
View This Hotel's GIATA Content
„We have felt how important it is to react to the changing conditions on a daily basis and to be able to pass this information on to our guests. GIATA Drive allows us to communicate the various manifestations of our hygiene measures extremely quickly, globally and in 25 languages.”
Jutta Lugmayer | Director of Leisure Sales ACHAT Hotels
View This Hotel's GIATA Content
„Through the use of GIATA’s technology and network, we are enabling hotels in 18 member countries to share their acquired classification globally and thereby ensuring that only those accommodation providers that are actually classified advertise with stars.”
Markus Luthe | President Hotelstars Union Hotelstars Union
„I work hard to diversify our distribution and to have HCC Hotels independent from any online channel – this allows our guests the maximum freedom to book. When I saw that GIATA stands behind the same values with DRIVE, I knew it’s a perfect match!”
Adelina Cantarell | Commercial Director HCC Hotels
View This Hotel's GIATA Content

Our Customers and Partners

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Video Credits – GIATA DRIVE (Your Channel Manager for Images, Facts and Descriptions)

iStock.com/floridastock, iStock.com/haveseen, iStock.com/Pakhnyushchyy, Pixabay (justintaannix), iStock.com/skynesher, iStock.com/AJ_Watt, borchee/Shutterstock.com, iStock.com/Africanway

Video Credits – GIATA DRIVE (With whom does GIATA share your content?)

iStock.com/South_agency, Gorodenkoff/Shutterstock.com, M_Agency/Shutterstock.com, RollingCamera/Shutterstock.com, INB stock/Shutterstock.com, Dean Drobot/Shutterstock.com

Video Credits – GIATA DRIVE in 2 minutes

iStock.com/gorodenkoff, iStock.com/Hispanolistic, iStock.com/tawattiw, iStock.com/JohnnyGreig, Aila Images/Shutterstock.com, My Life Graphic/Shutterstock.com, Shine Nucha/Shutterstock.com

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